This 2 week workshop was guided by IDEO and Mark Zee who has long-time experience in building bike frames. We kicked off by doing research about the Swedish bike culture and heritage. From there we developed different use cases and scenarios to define the Product DNA for each bike. Lastly we designed and built each bike along with a brand identity. Our team was working on the bike “GLIDA”.
Design: Collaboration with Linus Hagberg, Martina Zbinden, Kristin Löberg, Oscar Eriksson (2015)