Bikes from Scratch
       
     
cruiser_studio_4.jpg
       
     
bike_evironment2.jpg
       
     
glida03.jpg
       
     
IMG_1450 copy.jpg
       
     
glida04.jpg
       
     
cruiser_brand_BW.jpg
       
     
_MG_1672.JPG
       
     
Bikes from Scratch
       
     
Bikes from Scratch

This 2 week workshop was guided by IDEO and Mark Zee who has long-time experience in building bike frames. We kicked off by doing research about the Swedish bike culture and heritage. From there we developed different use cases and scenarios to define the Product DNA for each bike. Lastly we designed and built each bike along with a brand identity. Our team was working on the bike “GLIDA”.

Design: Collaboration with Linus Hagberg, Martina Zbinden, Kristin Löberg, Oscar Eriksson (2015)

cruiser_studio_4.jpg
       
     
bike_evironment2.jpg
       
     
glida03.jpg
       
     
IMG_1450 copy.jpg
       
     
glida04.jpg
       
     
cruiser_brand_BW.jpg
       
     
_MG_1672.JPG